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Principessa recently moved to a new location on Main Street in Santa Monica. Located on Abbot Kinney for more than 25 years, Principessa helped create the aesthetic draw of the now famous boulevard.

Principessa caters to the fashion forward, the treasure hunters, the trendsetters and the rule breakers.

Principessa's curated mix of clothing and accessories is now available globally. Stay tuned for the newest arrivals from established designers and indie labels.

Principessa

2923 Main Street

Santa Monica, CA 90405