Squishy Flip Flops

Since 2001, Principessa has been an anchor on the now famous Abbot Kinney Blvd.

In its new location on Main Street, Principessa caters to the fashion forward, the treasure hunters, the trendsetters and the rule breakers.

Principessa's curated mix of clothing and accessories is now available globally. Stay tuned for the newest arrivals from established designers and indie labels.

Principessa

2923 Main Street

Santa Monica, CA 90405