Opening its doors in 2001, Principessa helped create the style that defines the now world famous Abbot Kinney culture.

Since the 60′s, Venice beach has been a mecca for the bohemian artist, a place that has encouraged individual expression and unconventional lifestyle.

Principessa follows in this tradition, outfitting the modern day flower child in a sophisticated style that is comfortable, sexy, and timeless. Our girl is a treasure hunter, a risk taker, and a lover of luxury.

Whether she is dressing for a wedding on the beach, a campfire in Topanga, or poolside drinks in Palm Springs, she can find everything she needs at Principessa.

We are a relaxed neighborhood shop carrying unique brands from around the world as well as one of a kind pieces from local artisans.

First time shoppers quickly fall in love with our laid back, intimate atmosphere, and charming staff.